Sneak Peek
Learn the essential practices that will help you write effective and informative blogs with this online blogging course.
The purpose of a blog could be to inform, educate, entertain or promote a business or even increase traffic to a website. Blogging can be a great way to engage your audience and also build a brand and tell the story of your business.
Blogs can be an effective communication tool not just for business websites, but to explore and express your creative abilities and write about topics that you are truly interested in and passionate about. Making sure that your writing is succinct and effective and written for your audience in mind requires planning, preparation and writing for purpose and these actions can transform your blog into an effective piece of writing.
If you have always wanted to start a blog, but are not quite sure where to start, this is the course you should do.
Our 20 hour courses are self paced and will help you understand a topic in a short amount of time. You can work through the course when you like- test yourself with mini-tests along the way. There are extra case studies or research you can undertake if you would really like to get into the topic. Once you have completed the lessons and self assessment tasks, there is a final exam undertaken online- you can then download your personalised certificate.
What's Inside the Course?
LESSON 1 DEFINING YOUR BLOG
Reasons people keep blogs
Developing a purpose for your blog
Example
Review what you have been learning
LESSON 2 RESEARCH YOUR NICHE/BLOG
Naming your blog
Keywords
Categories
Competitor identification
Finding your competitors
Competitor analysis
Points of difference
Identify your audience
Intended audience
Example
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LESSON 3 KEYWORDS
Example
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LESSON 4 DESIGNING YOUR IDEAL POST
Blog analysis
Content analysis
Review what you have been learning
LESSON 5 PRESENTATION OF YOUR BLOG
Improving accessibility
Using images
Review what you have been learning
LESSON 6 BUSINESS BLOGS I
Business blog considerations
Common types of business blog
Review what you have been learning
LESSON 7 BUSINESS BLOGS II
Expanding your blog
Multiple content streams
Review what you have been learning
LESSON 8 INTERMEDIATE BLOGS (FREELANCE BLOGS)
Freelance blogging
Review what you have been learning
LESSON 9 ESTABLISHING SOCIAL MEDIA, FEEDS & NEWSLETTERS
Keeping your audience informed
Review what you have been learning
LESSON 10 MARKETING, BRANDING, AND COMMUNITY BUILDING
Assessing your blog niche
Online communities
Example
Branding
Review what you have been learning
Final assessment
How does this course work?
You can enrol at any time.
Once you have paid for the course, you will be able to start straight away.
Study when and where you like. Work through at your own pace.
You can download your study-guide to your smart phone, tablet or laptop to read offline.
There are automated self-assessment tests you can complete at the end of each lesson. You can attempt these as many times as you wish and each time, upon completion, you can see your results. You will need internet access to complete the self assessment tests.
At the end of the course, you are presented with a large assessment which can be attempted online, anywhere, anytime. If you achieve a 60% pass in the exam; you immediately receive a downloadable certificate of completion with your name on it. If you do not achieve a 60% pass rate, you can contact us to re-sit your exam. ( email- admin@acs.edu.au )
Contact us at anytime if you have any issues with the course. admin@acs.edu.au