Sneak Peek
Understand how consumers think and how to make the most of this information for your business.
Consumer behaviour, which is also known as Marketing Psychology, is concerned with understanding people’s purchasing behaviour and applying your understanding to advertising, marketing and ultimately the selling of products or services.
As you progress through each lesson; you will be provided with a range of ways you can expand your learning. By choosing what tasks you do and don't undertake; you can expand in areas that interest you most, and skip areas of less interest.
This 20 hour short course covers 6 lessons that help you understand how consumers think and how to ensure this benefits your business' marketing plans and ultimately your bottom line. The topics covered in this short course include what is marketing psychology, who we sell to- understanding the consumer, the psychology of consumer behaviour, market research techniques, where we sell and how we sell- advertising and marketing.
Once you have an understanding of the complex world of consumers and the psychology behind why people make a decision to purchase a particular product, you will be able to make more informed marketing decisions.
At the end of each lesson, you will be given a short interactive test to undertake, which will provide an indication of how your learning is progressing. Upon completing the very last lesson, you will be offered a more thorough automated test or examination. This final assessment can be undertaken at any time of day or night; and any day of the week; and if you achieve an overall pass; you will be able to obtain a "certificate of completion" with your name and completion date on it.
What is covered in this course?
HOW TO WORK THROUGH THIS COURSE
LESSON 1 WHAT IS MARKETING PSYCHOLOGY?
An Overview
Roles in Marketing Psychology
Qualifications and Jobs
Applications of Marketing Psychology
Myths About Marketing Psychology
Future Directions
Review What You Have Been Learning
LESSON 2 WHO WE SELL TO - UNDERSTANDING THE CONSUMER
Principles of Marketing Psychology
The Buying Process
Target Market
Geographic
Demographics
Psychographics
Other Influences on Consumers
What We Sell
Review What You Have Been Learning
LESSON 3 PSYCHOLOGY OF CONSUMER BEHAVIOUR
Introduction
Gestalt Principles of Perception
The Iceberg Principle
The Dynamic Principle
Emotions and Buying Behaviour Response
The Meaning of Colours
Review What You Have Been Learning
LESSON 4 MARKET RESEARCH TECHNIQUES
Introduction
Gathering Data
Testing Products
Testing Advertisements
Market Segmentation
Review What You Have Been Learning
LESSON 5 WHERE WE SELL
Shops
How People Purchase Stock Items
Online
Tips on Where to Sell
Review What You Have Been Learning
LESSON 6 ADVERTISING AND MARKETING – HOW WE SELL
Ethics of Advertising and Marketing
Review What You Have Been Learning
FINAL ASSESSMENT
Features:
- Enrol any time of day or night.
- Start studying immediately or later (as you wish).
- Configure your study sessions at any length and frequency you wish.
- Work through at your own pace.
- Help desk- contact our help desk here with the subject title: 'Help Desk Short Course'.
- Automated
self assessment tests pop up at the end of each lesson. You can attempt
these as many times as you wish; and each time, upon completion, you
can see your results. You will need internet access to complete the self assessment tests.
- At the end of the whole course, you
are presented with a major automated examination which can be attempted
online, anywhere, anytime.
- If you achieve a 60% pass in the exam; you immediately receive a downloadable certificate of completion with your name on it.