Sneak Peek
As a business owner, the day to day tasks of running of a business can very quickly take over all of our time; time that could be spent on the important task of improving or building on a business.
Taking a step back from daily business activities and taking the time to look at your business objectively, can identify areas that could be improved upon such as business systems, business operations and how your business strategy is tracking and at the end of the day improve the scope of the business and its profitability.
This short course is a great way to take a step away from working in your business and help you to work ON your business instead, i.e. ensure that you can analyse what is working and what you are doing well and what you can improve upon.
This is a great opportunity to take your business to the next level, increase profitability and work smarter by considering your own strengths and weaknesses and that of the business, in order to improve the business.
COURSE CONTENTS
Lesson 1: Recognising Problems - Where Things Go Wrong?
How to Recognise Problems
What Do Most People Do?
Focus on the Issues
Comparing Your Business to Your Competitors
Maintaining a Balanced Perspective
Recharge Your Batteries
Always Run Your Business as if it is For Sale
Checklist for Identifying the Problem
Finance
Product Range
Customer Service
Staffing
Marketing
Know your Competition
Checklist to Identify a Problem
Lesson 2: Changing with the Times
How Do You Do This?
1) Understanding Control
3) Adapt to Technology
5) Predict the Future
6) Know when to Get Out
6) Keep Learning
Some Golden Rules of Business
Lesson 3: Revise Financial Management
Initial Start-up Finance
Financial Difficulties in Business
1) Financial Service Providers
2) Spending
3) Payments
How to Borrow Money and Get the Best Deal
Business Costing
Pricing
Cash Flow
Ensure as well as Insure
Budgeting
Bookkeeping
Options for Improving Your Financial Position
Up-scaling a Business
The Cash Cycle – Cash Flow and Liquidity
Managing Bad Debts
Lesson 4: Revise Your Marketing
What Do We Mean By Marketing?
Raising Awareness
Convincing Them to Buy
Closing a Sale
Collecting Payment
Do You Understand the Basic Principles of Marketing?
Target Marketing
Supply and Demand
Competition
Know your Competition
Opening and Closing a Sale
Building a Client Base
Visibility and Impact
Billboards
Social Media
Websites
Newsletters
Aggressive Advertising
Blogs
E-zines
Discounts
Competitions
Networking
Re-focus Your Marketing
The Law and Selling
Marketing Strategies
Lesson 5: Revise Your Product
Choosing a Product Range
Why is the Product Not Selling?
Analysing the Product
Customer Feedback
Deciding to Drop a Product
Staff Awareness of Products
Use Accounting Practices for Stock Tracking and Stock Control
Product lines and mixes
Product life cycle
Lesson 6: Revise and Engage Your Staff
The Individual as Staff
Employ Staff When Needed
Employing Permanent Staff
Employ the Workforce You Need, Not the Workforce You Want
Legal Obligations and Moral Obligations When Employing Staff
Who Do You Employ?
Employing Friends and Family – For and Against
Motivating Staff
Incentives
Giving Staff Responsibility
Avoiding Stress in Your Staff and Yourself
Lesson 7: Using Business Systems to Improve a Business
Sales funnels
What is a Sales Funnel?
The Process
Ways to Create Sales Funnels
What Does a Sales Funnel Look Like?
Retail Sales and Sales Funnels
Keeping the Momentum Up
Setting sales targets
Sales analysis
why a Sales Analysis?
Other business systems
inventory Control
Striking a Better Deal - Optimising the Supply Chain
Budgeting and Budget Types
How Do You Make a Properly Considered Decision?
Solving Problems Systematically
Business Problem Considerations
Conclusion
How does this course work?
You can enrol at any time.
Once you have paid for the course, you will be able to start straight away.
Study when and where you like. Work through at your own pace.
You can download your study-guide to your smart phone, tablet or laptop to read offline.
There are automated self-assessment tests you can complete at the end of each lesson. You can attempt these as many times as you wish and each time, upon completion, you can see your results. You will need internet access to complete the self assessment tests.
At the end of the course, you are presented with a large assessment which can be attempted online, anywhere, anytime. If you achieve a 60% pass in the exam; you immediately receive a downloadable certificate of completion with your name on it. If you do not achieve a 60% pass rate, you can contact us to re-sit your exam. ( email- admin@acs.edu.au )
Contact us at anytime if you have any issues with the course. admin@acs.edu.au