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Marketing: The One Semester Introduction

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Are you about to take a one semester or short course one marketing? If so, Marketing: The One Semester Introduction is the book for you! Written by two of the most experienced and respected authors in the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing.

The test:

- is based on vast teaching experience and classroom testing to ensure that it
precisely meets the neets of the business studies or modular marketing
student.

- provides authoritative coverage of the subject, yet avoids becoming
entangled in a mass of extra theory that may prove unhelpful for preliminary
study

- has an international viewpoint that guides the reader to the very heart of
contemporary global marketing issues.

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