Look Inside
Understand how to bring awareness to your product to customers and persuade them to purchase from you.
This ebook has been fully revised in 2022.
"Maintaining Your Awareness" is the single most important strategy you must pursue.
If you don't know what is changing in the marketplace; your success is vulnerable.
There are many different theories, tactics and tricks used by marketing professionals to gain the attention of the public. “The public”, however, are not a unified whole - a bunch of people who just sit around waiting to be sold to. The public can be divided into as many different categories, age and interest groups as you care to do so. You can narrow your target market down using categories such as:
- geographic location
- age bracket
- gender
- interests
- political persuasion
- how they spend their time etc.
Their technology adaption behaviour can be reasonably well divided into five main categories:
- Innovators
- Early Adaptors
- Early Majority
- Late Majority
- Laggards
These categories, devised by Everett M. Rogers in his work on the “Diffusion of Innovations”, are often presented in a bell curve illustration with the majority of people falling into the middle two categories – the early and late majority.
In terms of marketing, particularly if you are introducing a new product, you want to tap into the innovators and early adaptors – people who embrace new products and create “buzz”. These people are “idea pollinators”; who naturally spread the word from one place to another.
Before devising your marketing strategy and target market, however, you have to find out what people want.
What's inside the Modern Marketing ebook?
Table of Contents
CHAPTER 1 DEALING WITH THE MODERN WORLD
Staying Up To Date
Learn From History
CHAPTER 2 HOW TO GET NOTICED
Be Seen In Three Different Places
CHAPTER 3 CHANGES IN RETAILING
Online Selling
Virtual Services
Phone Ordering
Buying In Bulk
Trading Goods and Services
Parties
Organisational Selling
CHAPTER 4 USING THE INTERNET
Websites, Apps and Social Media
Websites
Mobile Friendly Websites
Apps
Social Media
Blogs, eZines, eBooks
Data Collection
Email campaigns
CHAPTER 5 USING SOCIAL MEDIA
Overview
Current Social Media Apps
What is Possible?
Things You Must Do
Keywords
Examples of tricks of the trade
CHAPTER 6 WRITING THAT WORKS
Words that Sell
Blogs
Social Media
eZines
eBooks
Editorials
Marketing accessible
CHAPTER 7 PEOPLE WHO WORK IN MARKETING
Careers in Marketing
What is Needed to Be a Successful Marketer
CHAPTER 8 MARKETING TERMINOLOGY/DICTIONARY/GLOSSARY
Further reading and study
More ebooks available
Courses available