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Small Business Ecommerce Management

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This book (written by Ian Chaston), makes use of a combination of up to date research and real life events inorder to demonstrate how e commerce is administered within small firms. Ideal text for final year undergraduates, postgraduates and MBA students

CONTENTS
1.   Opportunities in an E-Commerce world
2.   Management Systems and Web Preparedness
3.   Buyer Behaviour
4.   Assessing opportunities and threats
5.   E-Commerce competencies
6.   E-Market Positioning
7.   Strategic E-Planning
8.   E-Product & E-Promotion Management
9.   E-Pricing & E-Distribution
10. Service Marketing
11. Web Technology
12. Information Management & Systems Automation

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Small Business Ecommerce Management Small Business Ecommerce Management
$101.90 In stock
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