The psychology profession isn't big enough to employ all the people who study and graduate in psychology. There are however, many different areas of employment where a knowledge of psychology can be an advantage; for example:

Counselling
Counselling services range from volunteer services; often conducted by churches or charities; through to professional counselling services offered by full time professionals; sometimes trained as counselors, and sometimes as psychologists.

Management
Dealing with people is almost always a significant part of a management job. This may be anything from event management to business management. Managers may not always deal directly with large numbers of people; but they inevitably deal with people who control other people. Understanding psychology can always make management easier and more effective.

Human Resources
Individuals may be involved in working with staff, training staff, motivating staff, or supporting staff through dealing with difficult issues e.g. bullying, harassment, redundancies, termination of work, and so on.  Working in human resources can involve a great understanding of psychology and use of counselling skills within the workplace.  Human resources work can also involve work in other areas, such as careers counselling, recruitment services and so on.

Sales and Marketing 
Marketing psychology is a field of work where employees aim to inform businesses how to sell and market their goods. For example, the idea of releasing the smell of freshly baked bread into the air in supermarkets to make customers hungry is the type of strategy attributable to the work of marketing psychologists.  Marketing psychologists use their understanding of the human mind, personality and behaviour along with marketing insights to look at the most effective ways to sell products.  Knowledge of marketing psychology can also help retailers to decide how to make sales calls, advertise their products, display their products, and so on.

Client/Customer Service 
Customer and client service can also make use of counselling and psychology knowledge and skills. Client and customer service work involves jobs such as working on a front desk in a hospital, doctor’s receptionist, hotel reception and other reception desks. It can also involve working at help desks etc.  When answering the phone or dealing with clients, the staff member may use counselling skills again – active listening, paraphrasing, non-verbal communication and so on.

Care Professionals 
Every care professional will utilise counselling skills when dealing with their clients. This is an important part of gaining rapport, trust, and showing the client that you care. There are many different types of care professional work, such as welfare work, social work, youth work, geriatric care, end of life care, nursing, support workers, advocacy workers and more. 

Teaching
People may be involved in teaching psychology and counselling, but teachers in other areas will often use counselling skills and psychology skills in their work. Psychology is used to help develop the most effective teaching and learning methods, and to understand the student – where they are at developmentally, what are realistic expectations for the student, how students learn, and so on. Teachers may also utilise counselling skills for behaviour modification, working with students with disabilities, supporting students to work through difficult situations, mediating conflict between students, supporting other teachers, and so on.

Communications
Psychology and counselling skills may be used within media professionals. For example, journalists may make use of counselling skills to get a good interview.  Think of good interviewers you have seen on TV and how they may make use of counselling skills. Knowledge of psychology may also be utilised for media releases, and other PR activities to make sure that the best possible image of a business, person, and so on is being portrayed. 

Police Force/Border control
People working in law enforcement, the police force, border control and other areas also have to work with people in a variety of different ways. They will need skills to manage people’s behaviour, and have knowledge to detect lying, suspicious behaviours, signs of aggression, and so on.  

Coaching 
Working with people can also involve coaching, such as business coaching, life coaching, sports coaching, and in other areas. Coaching is generally used to support a person or a business to perform at their best – whatever arena it is that they are working on. Coaching involves using strategies to set goals, overcome obstacles, motivate, provide ongoing support, and address issues.